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    E-Commerce
    A Manager's Guide to Applications and Impact

    Rex Pereira

    Dr Rex Pereira is Assistant Professor of Information Systems at the College of Business Administration, Drake University, USA. His primary research interest is electronic commerce. He is in-house educator for several consulting firms and a consultant on systems planning, strategy, and electronic commerce to several Fortune 500 firms. He has written a number of books and journal articles.

    Readership
    The book will be useful to all managers who need to apply e-commerce for the benefit of their organization. In particular, MIS Managers, Electronic Commerce Managers, Marketing Managers, Manufacturing and Operations Managers and Human Resource Managers.

    Summary

    This book will help managers to harness the power of the Internet to enable them to identify, implement and deliver effective electronic commerce services which will help their organisations to compete more effectively.

    Written to give an overview of contemporary electronic commerce (EC) management the book explains relevant issues of effective management of EC activities and highlights the areas of greatest potential application for the technology. Electronic commerce continues to evolve dramatically. This changing environment is addressed by focussing on the development of an electronic commerce enabled strategy that permits a firm to simultaneously achieve the scale, scope and efficiency that comes from being large and the flexibility, speed and responsiveness of being small.    		 The special challenges related to EC within and between organizations are highlighted and attention is given to the enabling technologies (client server architecture, the Internet) required to implement the EC infrastructure in the 21st century.

    On a practical level the book is organized around a management audit of EC activity designed to show whether a company is making the most of the electronic commerce resource. Useful examples, tables and figures convey and illustrate key conceptual frameworks.


    Contents

    Foundations of electronic commerce

    Retailing in electronic commerce

    Consumer behavior in electronic commerce

    Advertisement in electronic commerce

    Electronic commerce for service industries

    Business-to-Business electronic commerce    		 Intranets and extranets

    Electronic payment systems

    Electronic commerce strategy and implementation

    Public policy

    Infrastructure for electronic commerce

    Miscellaneous topics

    Chandos Publishing.Oxford.England

    Price:HK$679.50 ISBN: 1 902375 75 0

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